Supermarket Manipulation Is NO Myth… It's a Science of Mind Control!
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About this episode
Why do we always spend more in the store than we want to? The real background of why we buy things we do not actually need uncovers a world full of calculated triggers, biometric data and laboratory-precise traps set on our subconscious. Today's guest is doc. Ing. Jakub Berčík, PhD., a respected expert on neuromarketing and head of the Laboratory of Consumer and Managerial Research at the Faculty of Economics and Management of SPU in Nitra, who will help us reveal the truth about the invisible mechanisms of our shopping behaviour. How do stores actually manipulate our brain? What is neuromarketing? How can customer emotions and feelings be turned into precise numbers and graphs? How does smell influence our purchasing decisions? How can a scent make us buy more? Why are supermarkets shrinking? How does music decide our choice of wine? How is the brain analysed directly while shopping? What sales strategies work in the online space? What can tracking our appearance reveal about us? Which hormone pushes us to spend more? What rewards us for shopping and why does that feeling not last long? How do you prevent emotional shopping? What from Slovak research is already being used in practice today? You will find the answers to these questions in the newest TROSHCAST episode, which is available FOR FREE! Thank you, because it is thanks to you that we can keep bringing new guests and grow together. Because TROSHKA is enough to change a life. Enjoy listening! 🛍️ DISCOUNTS on products from companies we trust: https://troshka.sk/collections/all - 0:00 Today You Will See… 1:23 What is Neuromarketing? 8:31 How Does Smell Influence Our Purchasing Decisions? 18:11 In the Supermarket NOTHING is a Coincidence 24:37 Visual Cues: Do Discount Labels Work? 28:09 Music: The Hidden Element of a Store 33:56 Sales Strategies in the Online Space 40:01 How is the Brain Analysed While Shopping? 45:55 Which Hormone Pushes Us to Spend More? 47:21 How to Prevent Emotional Shopping? 49:16 What from Slovak Research Has Been Put into Practice? 50:52 The Future of Neuromarketing: AI and Neuralink 57:28 Science in Slovakia: The Lab in Nitra -