THIS Is How Stores Make You Spend Money and Lie to You!

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About this episode

When we shop, the decision is often not really ours - the script is written for us. From shelf colours to "free shipping": marketing tricks and the psychology of selling steer us towards a fuller basket. The guest of this episode is Filip Kuna - a marketer who uncovers shrinkflation, greenwashing, planned obsolescence, the recency effect and the influence of AI in marketing, and shows how to shop consciously and do marketing ethically. What is shrinkflation? How can you spot greenwashing? What is planned obsolescence? Why do we prefer paying for a product over paying for postage? How do stores push us to spend more? How does the psychology of shopping and pricing work? What is the recency effect in marketing? Pharmaceutical company marketing - how does it work? AI in marketing - a threat or an opportunity? Is luxury just an illusion? How do you start with marketing from scratch? How do you do marketing ethically? How can you defend yourself against store tricks and shop sensibly? You will find the answers to these questions in the latest episode of TROSHCAST, which is available for FREE! Thank you, it is thanks to you that we can keep bringing new guests and grow together. Because a TROSHKA (a little bit) is enough to change a life. Enjoy listening!